Case Studies

The Nutcracker Festival: A week-long festival including the Nutcracker ballet, a chocolate brunch, an art show, a mixed ballet performance and a holiday market Challenge: To unify all of the events under one umbrella so they are immediately recognizable as part of the same event and to bring a new vibe to a holiday tradition. …

An aerospace leader in aircraft conversion for special missions. Challenge: Re-branding of a Canadian/American/British corporation with a global perspective. Solutions: Challé created a new identity establishing the corporate look with stationery, interior & exterior signage, vehicle wraps, international tradeshow booths, corporate folder, newsletters, trade publication ads and special event launches.

Innovative research, manufacturer and distributor of pharmaceutical enzymes Challenge: Create a unified global brand recognition strategy Solutions: Challé developed a recognizable global identity through disciplined branding guidelines that were implemented in trade ads, new product introductions, support materials, trade booth designs, packaging designs & the biennial catalog, regulated by internal corporate branding seminars.

Specialized Welding Product Distributor Challenge: Create an identity for a new corporation formed from 2 rival companies, retaining employee and customer confidence. Solutions: Challé created a name, mission statement and corporate identity, vehicle & facility signage, print material, awards programs, web design & development.

Pet Product designers, manufacturers and distributors Challenge: to bring to market a “Felines Only” cat dish designed by a Veterinarian featuring a dog deterrent element. Solutions: Challé named, branded, designed packaging, marketing materials, trade show display, TV commercials and website.