Challenge: To unify all of the events under one umbrella so they are immediately recognizable as part of the same event and to bring a new vibe to a holiday tradition.

Solutions: Challé branded separate events, giving each part it’s own logo, but unifying all logos with the same font and icon treatment. A night sky image was used as the main background which advertised all events of the festival and the night sky blue became a theme colour. As well as promotional brochures and posters, a website was created as a porthole to purchase tickets.

Solutions: Challé created a new identity establishing the corporate look with stationery, interior & exterior signage, vehicle wraps, international tradeshow booths, corporate folder, newsletters, trade publication ads and special event launches.

Solutions: Challé developed a recognizable global identity through disciplined branding guidelines that were implemented in trade ads, new product introductions, support materials, trade booth designs, packaging designs & the biennial catalog, regulated by internal corporate branding seminars.

Challenge: Create an identity for a new corporation formed from 2 rival companies, retaining employee and customer confidence.

Solutions: Challé created a name, mission statement and corporate identity, vehicle & facility signage, print material, awards programs, web design & development.

Challenge: to bring to market a “Felines Only” cat dish designed by a Veterinarian featuring a dog deterrent element.

Solutions: Challé named, branded, designed packaging, marketing materials, trade show display, TV commercials and website.