The Hamilton Nutcracker
The Nutcracker Festival: A week-long festival featuring the Nutcracker ballet, a chocolate brunch, an art show, mixed ballet performances and a holiday market
Challenge: To unify all of the events under one umbrella so they are immediately recognizable as part of the same event and to bring a new vibe to a holiday tradition.
Solutions: Challé branded each event, giving each part it’s own logo, but unifying all logos with the same font and icon treatment. A night sky image was used as the main background which advertised all events of the festival and the night sky blue became a theme colour. As well as promotional brochures and posters, a website was created as a porthole to purchase tickets.